Home Terkini YouTube and influencer business trends newsletter for January 23 – Business Insider

YouTube and influencer business trends newsletter for January 23 – Business Insider

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YouTube stars Heath Hussar and David Dobrik.
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BEN

Hi, and welcome to this week’s Influencer Dashboard newsletter!

This is Amanda Perelli, and I’ll be briefing you on what’s new in the business of influencers and creators.

This week, I highlighted the top 17 brands in influencer marketing. These brands have built lasting partnerships with creators on platforms like YouTube, Instagram, and TikTok, and in podcasting.

Recently, brands are turning to more relaxed guidelines when it comes to influencer campaigns, and they are letting the creators take more creative control.

Ticket-selling service SeatGeek has a successful partnership with the YouTube star David Dobrik, who has 15 million subscribers. The partnership has led to viral moments, like Dobrik buying cars for friends – from Teslas to Ferraris – with “SeatGeek money” in exchange for a 60-second shout-out on his YouTube channel.

SeatGeek is like a character in Dobrik’s popular vlog-style videos – maybe you’ve seen his fans recite the SeatGeek ad read on Twitter while seemingly loopy from drugs following dentist visits.

Innovative brands like SeatGeek…



Read More: https://www.businessinsider.com/youtube-and-influencer-business-trends-newsletter-for-january-23-2020-1

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Source: https://www.businessinsider.com/youtube-and-influencer-business-trends-newsletter-for-january-23-2020-1

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