Hi, and welcome to this week’s Influencer Dashboard newsletter!
This is Amanda Perelli, and I’ll be briefing you on what’s new in the business of influencers and creators.
Recently, brands are turning to more relaxed guidelines when it comes to influencer campaigns, and they are letting the creators take more creative control.
Ticket-selling service SeatGeek has a successful partnership with the YouTube star David Dobrik, who has 15 million subscribers. The partnership has led to viral moments, like Dobrik buying cars for friends – from Teslas to Ferraris – with “SeatGeek money” in exchange for a 60-second shout-out on his YouTube channel.
SeatGeek is like a character in Dobrik’s popular vlog-style videos – maybe you’ve seen his fans recite the SeatGeek ad read on Twitter while seemingly loopy from drugs following dentist visits.
Innovative brands like SeatGeek…
This News From Feed news.google title “YouTube and influencer business trends newsletter for January 23 – Business Insider”
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