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Sparking change – UTSA The Paisano


UTSA alumnus Joey Asturias and his team at the Green Lab have started a movement called #GROW2020 that they hope will change the stigma around cannabis. The Green Lab is a marketing agency that aims to endorse different companies involved with marijuana and CBD. Focusing on brand building, the Green Lab has started a campaign centered around normalizing the use of cannabis. Starting with students at UTSA, Asturias plans to eventually influence the entire San Antonio area.

“I want to normalize the use of cannabis using the college students in the area. They are really the center of movements like these and have the ability to influence major change,” Asturias stated.

Asturias graduated in May 2019 with a marketing degree and was eager to continue his hard work with different brands, some of which include HighTimes and Day One CBD Sparkling Water. To gain experience with the “business-to-consumer” side of the Green Lab, he contributed to the multimedia component of the company by through YouTube channel, podcast and website.

Asturias found himself seeking more involvement with the Green Lab and moved to the marketing department, where he learned to develop designs that…

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