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New ads urge minorities to participate in coronavirus vaccine trials – NBC News

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As coronavirus vaccine trials struggle to get minority participation, a group formed by the National Institute of Allergy and Infectious Diseases has unveiled an ad campaign urging Black and Latino people to get involved.

The campaign, which includes television commercials and print ads, began to roll out earlier this week.

“This pandemic is not red. This pandemic is not blue. This pandemic is black, is brown, is white. It hits all colors and creeds,” a voice-over on one ad says. “But even when things look bleak, we know that someone is full of hope and strength and wants to take action.”

The ad features several people of different ethnicities. A second ad shared with NBC News includes a Black bus driver saying he’s an essential worker and a Black restaurant worker saying he’s a father. “That’s why I volunteered,” both men say.

The commercials, which were first reported by CNN, were developed by the Covid-19 Prevention Network, which, according to its website, was formed as a response to the pandemic and will help “conduct Phase 3 efficacy trials for COVID-19 vaccines and monoclonal antibodies.”

Dr. Larry Corey, a virologist at Fred Hutchinson Cancer Research Center who leads the…



Read More: https://www.nbcnews.com/news/us-news/new-ads-urge-minorities-participate-coronavirus-vaccine-trials-n1239783

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Source: https://www.nbcnews.com/news/us-news/new-ads-urge-minorities-participate-coronavirus-vaccine-trials-n1239783

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