Audi of America is debuting a digital series focusing on young
athletes and their efforts to become Major League Soccer pros.
Launching across Bleacher Report’s B/R Football channels Aug. 19, five episodes feature Sporting Kansas City’s
MLS youth academy.
The series gives fans a first-hand account of how MLS youth Academies and Audi are working to ensure the next generation of athletes is ready to compete at an elite
level, says Shawna Burtscher, director of Experiential Marketing at Audi of America.
A program funded by Audi, Audi Goals Drive
Progress, allows MLS Academies to support youth players by removing barriers that would otherwise impede success, such as limited access to transportation. These funds also support
players’ educations to ensure their success off the field.
“With Audi Goals Drive Progress, we literally put ‘our money where our mouth is,’” Burtscher tells
Marketing Daily. “Fans have seen Audi’s financial contribution to MLS Youth Academies in every MLS match broadcast (starting last season) with every goal scored. ‘THE
ACADEMY’ showcases the impact those funds provide and the tremendous sacrifices these…
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