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What Kind Of Innovation Will We Apply To Build Our Post-COVID Food System? – Forbes

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By Rob Trice, Founding Partner of Better Food Ventures & The Mixing Bowl

My colleague, Seana Day, recently wrote an article called “What I Got Wrong About the Future of Food Production” that included the following:

I don’t think the current [food production] system is really working well for anyone— not for farmers, or primary processors, or packer/shippers, or truckers, or grocers, or retailers.…If private sector leaders and innovators do not provide the foundation for system-level thinking and change to occur, we will continue to invest billions of dollars into a system that is unable to meet the needs of a 21st century economy…I challenge those who have the talent, capital, and ideas to consider how might we re-architect critical, demand-driven food value chains for agility and resiliency.

I want to build off Seana’s statement and discuss how we will unleash innovation to modernize a massive, brittle food production system and its support structures. Right now, we are generally producing enough food but we do not have the ability to get the right food to the right people at the right time. Fundamentally, how can we innovate to better match…



Read More: https://www.forbes.com/sites/themixingbowl/2020/05/29/what-kind-of-innovation-will-we-apply-to-build-our-post-covid-food-system/

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Source: https://www.forbes.com/sites/themixingbowl/2020/05/29/what-kind-of-innovation-will-we-apply-to-build-our-post-covid-food-system/

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