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Screenvision Returns To Movie Screens, Albeit Outdoors: State Farm Sponsors Drive-In Series 05/22/2020 – MediaPost Communications

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Screenvision Media, which has
been expanding to out-of-home locations beyond its base in-theater cinema network, is also expanding into new outdoor cinema locations. You know, drive-ins. And it’s working with State Farm
insurance to bring the old school moviegoing experience to Americans nationwide.

State Farm has signed on to be the official sponsor of Screenvision’s summer drive-in movie
series, which kicks off today as part of a Memorial Day Weekend launch.

“Drive-in movie theaters are experiencing a renaissance as the socially responsible way to safely enjoy
movies and interest is surging, supporting local theater owners,” a Screenvision spokesperson noted, adding that State Farm’s sponsorship will begin with “welcome messaging,”
drive-in trivia, fun facts, as well as long-form content and — of course, State Farm brand messaging, across more than 166 drive-in theaters nationwide through August.

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Read More: https://www.mediapost.com/publications/article/351742/screenvision-returns-to-movie-screens-albeit-outd.html

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Source: https://www.mediapost.com/publications/article/351742/screenvision-returns-to-movie-screens-albeit-outd.html

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