In the years when Marty Gorsich worked in the Padres’ corporate sales department, it was clear to him the distinction the club made between those who hawked seats and suites and those who managed the team or put on a uniform.
Most of the sales and marketing arm of the front office occupied the first floor at Petco Park. The on-field competitive engine was above on the second floor.
“I learned very quickly that I wasn’t going to be (General Manager) Kevin Towers,” Gorsich said. “We were all excited about what happened on the second floor, but we didn’t have as much control over that as we thought we did.
“We had everything to do with what happened on the first floor.”
That circumstance became an apt analogy in 2012 when Gorsich was hired by the Century Club of San Diego to lead the sales team for the city’s annual PGA Tour stop at Torrey Pines, the Farmers Insurance Open.
Gorsich, as well as executives at tour headquarters in Ponte Vedra, Fla., believed the Century Club needed to better understand its role. It wasn’t the tournament staff’s job to guarantee Tiger Woods would play every year, or the sun would shine every day, or that you could identify the winner…
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