KALAMAZOO—A team of two Western Michigan University sales students competed in the State Farm Marketing and Sales Competition at the University of Central Missouri, during the fall semester, with one student taking top honors in the customer service role-play category. This victory brings WMU’s student winnings to over $40,000 in the past eight years of competition, making it the most successful university in the event’s history.
Ryan Demas and Sarah Obermeyer competed in three different rounds of competition, including:
- A marketing presentation answering the question, “How might a State Farm agent educate and promote a futuristic vision of mobile telematics technology while ensuring customer data privacy?”
- A sales role-play, focused on how a State Farm agent could develop a relationship with a new client from an internet lead. The role-play began with an…
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