By using real-time data and science-derived insights, a partnership between Farmers Edge and Fairfax Brasil is disrupting traditional crop insurance. This shift creates an opportunity for coverage to become more customized to meet a grower’s changing needs based on risks and the actions he takes to mitigate those risks.
While Brazil may be the fourth-largest food producer in the world, its growers still face challenges collecting and accessing the right data to enable more efficient, sustainable, and profitable farming. Because data is sparse, it creates a chain of inefficiencies for all farm stakeholders by forcing manual processes and uninformed decision making.
“At Farmers Edge, we’re committed to helping growers protect the economic viability of the farm,” says Wade Barnes, Farmers Edge CEO. “Only around 10% of growers in Brazil are insured today, putting most farms at risk of financial ruin. Through this partnership, we can seamlessly connect field data – which shows when crops were planted, combined, and harvested, or which crops have been damaged by weather events – with automated insurance processing to accelerate insurance…
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